Momofuku, the culinary empire founded by celebrity chef David Chang, has applied to trademark the term ‘chili crunch’ in the United States; the move has enraged small producers of chilli crisp and chilli crunch.
Felt like a punch in the gut : Asian chilli crunch makers hit back at Momofuku s trademark application scmp.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from scmp.com Daily Mail and Mail on Sunday newspapers.