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How the pandemic put a bright light on customer engagement. White Castle White Castle launched its first loyalty program last year, giving its “Craver Nation” special deals and an easy, contactless ordering opportunity. It only took White Castle 99 years to get into the loyalty game. Now there, the slider-peddling chain intends to stay. Fueled by empowering technology, consumers’ hunger for more personalized communications, and the ubiquity of mobile devices, White Castle began building its first loyalty program in mid-2019. COVID-19’s arrival in early 2020 accelerated those efforts, and White Castle launched its Craver Nation loyalty program systemwide last September. “Our goal was to make a more direct line from our customers to what they crave,” says White Castle vice president Jamie Richardson, reminding that a similar philosophy guided the Ohio-based chain in 1927 when it stacked its sliders in bags and popularized restaurant carryout.

United statesJamie richardsonPapa johnShyam raoMaggie kelleherWhite castleBurger kingCraver nationPie rewardsWall streetஒன்றுபட்டது மாநிலங்களில்ஜேமி ரிச்சர்ட்சன்பாப்பா ஜான்ஷியாம் ராவ்மாகி கெலெஹர்வெள்ளை கோட்டை