Usually, Laxmi Puja is conducted in the evening on Diwali day at the auspicious Puja Muhurat. The timing of the puja is very important because it is considered that there are important periods in a year when you can invoke a particular god or goddess to seek the maximum benefit or blessings. Diwali festival falls on Amavasya of Kartik Month, and this year the celebrations will happen on November 12, 2023.