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Sen Elizabeth Warren and social media creators are calling out shrinkflation : There s 3 chips in the whole bag

“These big corporations are shrinking how much they give us, but they’re charging the same amount or sometimes even more,” Sen. Elizabeth Warren said in a social media post.

Unilever refuses to rule out more shrinkflation after cutting size of ice cream multipacks

The boss of Unilever has refused to rule out cutting the size of its products after it was criticised for shrinking packs of Magnum ice creams and Simple soap bars.

Consumers starting to wake up to shrinkflation across FMCG industry worldwide

Companies across the world typically point to increased input costs due to rising labour, commodity and energy costs, as well as greater competition, as primary causes of their products reduced size or quantity, while maintaining the sticker price. From the consumer s perspective, it s often considered a stealth tactic taken by businesses.

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