morning lee cowan caught up with one bidder, byron allen, who had more on his mind than football. i started rollerskating before i started walking. reporter: he got his start at thedetrt at the age of five. this is the first time i saw what being an entrepreneur looked like. reporter: it must have left an impression. it left a huge impression. reporter: his5. hosting showliof a, black-owned business never left him. when barry gordy soled motown, i started crying. i started crying because i felt like we, as african americans, we have to own something. we don t own anything. reporter: so while still performing his standup, he quietly started collecting media outlets the way some collect baseball cards. in 2018, he paid $310 million