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Threads, the new text-based social media app from Meta, gained 100 million users within its first five days. In Philly, SEPTA, Comcast, Wawa and the city's professional sports teams all quickly created accounts, as did many residents. But people are still trying to figure out how best to use the platform, which requires an Instagram account. It remains to be seen whether it can succeed in challenging Twitter.
On Threads, pre-existing Instagram users can access a “text-based conversation app.” It resembles Twitter in its format, dynamics and even name, “threads” on Twitter are a series of connected tweets from one account. Not surprisingly, Meta has been open about challenging Musk’s most recent acquisition, with Zuckerberg claiming that “hasn’t nailed it.”
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