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ew, $10,000. plus $10,000. around $13,000. we asked the food show operations manager bill lynch for his advice on how newcomers can get the most from their trade show experience even on a shoestring budget. his first tip, read the show materials. most exhibitors can save about 40% in their expenses if they just read through the materials. it s deadline dates, getting the orders in time. once you get on site and if you remember, oh, gosh, i forgot to order a table, the expense goes up so much more. tip number two, take advantage of show specials. we offer a complimentary booth package. it s one of those things where we try to promote that especially to our first-time exhib exhibitors so it would include a couple tables, a couple of chairs, a waste basket, a booth identification sign, and it adds up to about a total of $700 worth of savings if they take advantage of. it at this point number three, get educated.