everything. the label. the label took him months. we asked penney executives to sum up the halston 3 line in one word. profit. volume. it s what america wants. the halston 3 collection for 1983. this is an experiment. it could succeed. it could not succeed. quite a show. 500 of the fashionables sat in a huge room dominated by a 60-foot whale hanging from the ceiling. people didn t know whether to call bravo or there she blows. this has been probably the most challenging and gratifying fashion exercise in my career. gosh, we had about 26 models