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The Forties Warriors - Holding on, Marching on

Share Via: There are four kinds of professionals that our guest author Shouvik Roy has encountered in the past few years. Yes, it is true that forties is the defining decade for everyone’s career – barring exceptions who made it really big much earlier by either a stroke of luck or a stroke of genius. But let’s face it – that’s not most of us. Shouvik Roy If, like me, you are in your late forties and have work to do in an industry inundated with young talent, like, for instance, the advertising industry – there is a lot to be thankful for. Having lived through the 40s with all my friends and colleagues – and just a little more than a year away from that decade where everything begins to finally slow down for almost everyone. (Again, there are some exceptions, and that’s most probably not too many of us.)

Sonic branding - The Hindu BusinessLine

× As ‘ear-points’ between a company and a customer grow, we are witnessing a rise in audio assets It’s the age of subliminal advertising. And there is nothing that penetrates your subconscious like music and sound. A year and a half ago when Zomato forayed into sonic branding, this was the intent. How could a customer recognize Zomato if the visual part was missing? This spurred the brand to create an auditory palette to represent Zomato. It roped in sonic-branding agency BrandMusiq, founded by ad man and musician Rajeev Raja, who created a signature ‘Zum Tara Tara’ note for the food aggregator. Raja did many interesting things with the tune for the brand. For instance, a shorter Zum notification note alerts the customer when an order is taken – so she doesn’t have open the app and check.

Anil Kapoor gets his burger beliefs reinstated in new KFC spot

Anil Kapoor gets his burger beliefs reinstated in new KFC spot
adgully.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from adgully.com Daily Mail and Mail on Sunday newspapers.

Anil Kapoor gets his burger beliefs reinstated in KFC s new campaignAnil Kapoor gets his burger beliefs reinstated in KFC s new campaign

Anil Kapoor gets his burger beliefs reinstated in KFC s new campaignAnil Kapoor gets his burger beliefs reinstated in KFC s new campaign
adgully.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from adgully.com Daily Mail and Mail on Sunday newspapers.

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