This week, a half-naked Jeremy Allen White had the Internet in a virtual chokehold after fashion lifestyle brand Calvin Klein (CK) released its new Spring 2024 campaign featuring the star.
Globally, B2B Influencer marketing is growing, sized at US$11.7B in revenue as of 2022 and we are seeing a similar growth trend in Asia, said Emily Poon, president of public relations and influence in Asia, at Ogilvy. Despite their attempts at influencer marketing, one criticism B2B marketers often