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I belong to a private Facebook group where journalists and publicists mingle over story ideas and mutual needs. It’s a great group where media and PR pros exchange ideas and discuss emerging trends in the industry.
This morning, someone asked - Is PR Dead?
PR has evolved over the last 5 years, and the pandemic has accelerated much of that change. But PR is definitely not dead.
In this complicated world, it’s even harder to navigate the media landscape. Journalists change jobs more frequently, putting a smaller emphasis on media contacts. The competition for eyeballs is harder as attention spans get shorter. And the consumer segment is more fragmented, making a targeted strategy more critical.