The polymer manufacturer and the luxury giant want to pool their expertise to strengthen the sustainability of perfume and cosmetic packaging. Dow aims to launch two new grades of sustainable Surlyn by the end of the year.
Dow and LVMH Beauty have announced their intention to collaborate to accelerate the use of sustainable packaging across the LVMH’s portfolio of perfume and cosmetic brands.
Two new Surlyn grades
The collaboration aims to enable both bio-based and circular plastics to be.
Dow brings SURLYN™ on a circular and sustainable journey
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Dow recently unveiled how it wants to embark on a sustainable journey with the famous resin, without compromising on high quality. A key issue at a time when sustainability becomes a major concern for cosmetic brands.
In a webinar hosted by Premium Beauty News, Dow - the producer of SURLYN™ - outlined the steps in a new sustainable journey for this polymer, which is highly regarded for its aesthetic qualities.
Thierry de Baschmakoff, Luxury designer, Artistic Director, Brand Maker and Founder of the Luxury design agency De Baschmakoff, first recalled SURLYN™ is a very interesting material for designing perfume and cosmetic packaging well beyond the search for transparency. “