January 27 2021, 9:00 am | BY Ricki Green | No Comments
The team at cummins&partners chose the following work not on the bulk of awards alone, but the impact on the industry, effectiveness, originality and freshness. These are the ten that made the list (in no particular order):
1. Jeep ‘I Bought a Jeep’. Arguably the most memorable automotive campaign of the last decade. After years of Jeep selling circa 4k units a year, the agency embarked on making this American icon an Australian favourite. Through an effortlessly simple construct, charming executions and relentless consistency people indeed bought a Jeep. In fact, at its peak selling 45k cars a year turning a niche brand with turnover of $100m into $1billion brand In Australia.