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Three examples of FMCG campaigns across TikTok, AR and shoppable video

We look at some recent social ad campaigns in FMCG including TikTok, shoppable video and AR enabled packaging.

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An evolution of influence: Using social commerce to spark consumer confidence

Retail industry news, voices and jobs. Optimized for your mobile phone.

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YouTube Takes its Next Steps into Live-Stream Commerce via Beauty Fest 2022

Social Media Today

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YouTube Debuts Shoppable Shorts Function With Glossier Tie-up

Glossier is to become the first brand to sell via YouTube’s fledgling shoppable Shorts function, as part of YouTube’s shoppable expansion plans.

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