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Malaysian buy-now-pay-later app, Atome has partnered with eCommerce marketplace, TikTok Shop in order to push e-Commerce into Southeast Asia, as seen on the former's LinkedIn page.
With the shopping experience combined with entertainment becoming more likely to affect consumer decisions, the attractiveness of e-commerce platforms may depend on how much they innovate.
SINGAPORE - Media OutReach - 30 June 2023 - Durian sellers on Shopee recorded high viewership and daily orders on Shopee Live, which contributed to over 50% of their overall.