ShopBack officially apologises for TikTok ad, takes full responsibility Details 08 April 2021
ShopBack has issued an apology, after it was called out for its TikTok ad that featured a Bollywood-inspired dance. In a TikTok post, ShopBack said: We sincerely apologise for the TikTok Ad released on 1 April 2021 which might have caused feelings of confusion and frustration, amongst other emotions, within our community. The music video (from props to costumes, music, dance and set) drew inspiration from various cultures of Singapore and aimed to bring generations together. It also hoped to blend
kampung spirit and modernity.
The selected snippet for the TikTok ad failed to represent this. Upon reflection, we fully acknowledge that the selected TikTok ad was misleading and chosen in poor taste. We have since taken it down.