Netizen deems ShopBack s TikTok ad racist , CEO says it s a misconception Details 07 April 2021
Social platform TikTok has removed a netizen reaction video towards a ShopBack Bollywood themed ad which he deemed somewhat racist. According to the user, his reaction video was flagged as it violated TikTok s community guidelines, and categorised the content under harassment and bullying . His initial reaction video called out ShopBack for using an Indian-themed ad to promote its services. The ad saw a group of dancers led by social media influencer Kevin Tristan wearing Indian ethnic outfits, dancing to Bollywood-inspired music while singing the lyrics ShopBack pays me to shop .