worrd about next year? guest: we no, i m not, because time will show that the sale numbers are not accurate. shop tracker, who is saying it was 6.percent increase, well, they measured foot traffic, and a better indication overall is on sustained sales which are only on chart pore 2.8 percent. so i think the numbers that are being bandied about are hollow and the shareholders will be the ones who will decide when they see that earlier openings are not we we rest efficient for them. neil: but you raise a good point they could have just robbed for future sales, but what if they didn t. in other words what if there was such a pronounced early going to the season, and this was particularly pronounced this year and the only differentiation was the earlier opening of stores.