The mineral water brand has plans to go full throttle in its digital expansion.
12 May, 2021 - 08:51 AM IST | By Anupama Sajeet
MUMBAI:
Last year when the pandemic-induced lockdown struck Indians, Bisleri launched the Bisleri@Doorstep initiative to fulfil the increasing demand for safe and pure mineral water. Soon after, it unveiled Shop.Bisleri.com an online platform where a consumer can easily access a range of Bisleri products and subscribe to get hassle-free uninterrupted supplies.
Indiantelevision.com’s Anupama Sajeet spoke to Bisleri International director – marketing & business development Anjana Ghosh to know more about the bottled water conglomerate’s drive to go digital after decades of being recognised as an on-the-go retail product and what it hopes to accomplish through it. Ghosh also shared insights on the company’s long-term expansion plans and efforts to minimise the impact of plastic waste on the environment.
MX Player entered the short video race with the launch of MX TakaTak when the Indian audience was looking for a TikTok alternative. It was just one aspirant among a bunch of homegrown apps that were looking to fill the void created by the abrupt ban on Chinese-origin apps..................... Read More.
Sun TV Network is donating a sum of Rs 30 crores to provide relief to those affected by the second wave of the Covid2019 pandemic.
The donated amount will be spent on several initiatives currently underway in various states of India including, proceeds to the various programmes initiated by the Centre and state governments................... Read More.