A new study shows that micro-influencers on Twitter (1,000-10,000 followers) play a significant role in disseminating information during crises, more so than influencers with larger followings.
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Micro-influencers play pivotal role in crises, study reveals phys.org - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from phys.org Daily Mail and Mail on Sunday newspapers.
You don’t need to be an influencer with hundreds of thousands of followers to have a real-world impact during a crisis, according to a new study. Contrary to conventional views that associate larger online followings with greater influence, a new study .