the idea that all reality imports of counterfeit pirated products into the european union amount to around $121000000000.00 euros a year that represents the value of almost 7 percent of everything imported into the e.u. ripoffs includes shoes toys mobile phones music movies computer games the list goes on you ve got to think about all the time and money spent on creating a certain look for the products the branding of consumer items is big business when someone copies them and creates a substandard version that can hurt the reputation of the original goods and cut into sales. the reason so much money goes into brands is to create something immediately recognizable that we ve become connected to that can include the shape of a device or even the color it s white to global cosmetic companies have been fighting for years over certain shade of blue. navy a blue is the face of the brand. it has stood for its values since 1925