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More than 50 years ago, George Miller, president of the American Psychological Association, urged his colleagues “to give psychology away”. No, cynical reader, he was not instructing his followers to abandon the field. Rather he hoped raising the general public’s awareness of psychology would help to solve society’s problems. In the half century following Miller’s appeal, psychologists have popularised their ideas with missionary zeal. Books written for the public are published at an accelerating rate, bolstered by countless blogs, podcasts, magazines, TED talks and videos. The popularisation of psychology has been strikingly successful. Writing in 1995, a historian of the field argued “psychological insight is the creed of our time”.

United statesUnited kingdomLibrary of congressDistrict of columbiaJesse singalNorman vincent pealeM scott peckJoseph ledouxGeorge millerStephen coveyShiromani kant unsplashDale carnegieWerner erhardAmerican psychological associationQuick fixDaniel kahneman