a chance just like the city they love. tannisha worked at walmart and damon made auto parts until 2008 amid the downtown you felt the decline of the the auto industry? yes, i felt it personally, my family, i was there for 15 years. today they work at shinola detroit. known best for its watches, shinola opened its doors in 2012. i think the dream is new manufacturing opportunity, to just do more do different things than the automowive industry. it s an just an opportunity for change. ironically, shinol s factory sits in a former general motors factory. a lot of the product we get, we get from overseas but we re building everything here, hand
here, contribute to this great american city. shinola expects to turn out 225,000 watch this is year. factory workers here make between $11.40 and $14 an hour. it s nothing like being proud of something you did or accomplished that people will tell you, oh, you re not going to be able to handle that, you re not going to be able to make it and you re standing strong saying i m still here, i m okay. what about people that say this city s best days are behind it? i think we have more best days to come. so what do you want to become here? i want to advance. i want to be one of the top wigs someday in shinola. the bigwig? yes. did you tell the bigwigs that? i tell them that all the time. [ laughter ] but it hasn t been without its challenges. the company has poured money into building shinola up and isn t yet profitable but so far they ve proven that detroit sells. what do you think detroit can teach us all?