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January 12, 2021
Kabuki actor Kataoka Ainosuke appears on the screen through AR technology.
Shochiku Co.
Kabuki is going digital! Shochiku Co., a company that puts on kabuki performances, aims to gain more fans through the launch of a smartphone app that utilizes augmented reality (AR) technology.
The company also plans to focus more on distributing recordings of kabuki performances to boost the art form’s profile and attract new fans amid the coronavirus pandemic.
The free app “INTO by Shochiku” is scheduled to launch Friday. A lion spirit, portrayed by kabuki actor Kataoka Ainosuke, is seen on smartphone screens through AR, making it seem as though he has appeared before the user.
Kabuki: Traditional Japanese performance art enters digital world [The Japan News, Tokyo / Asia News Network]
Jan. 12 Kabuki is going digital! Shochiku Co., a company that puts on kabuki performances, aims to gain more fans through the launch of a smartphone app that utilizes augmented reality (AR) technology.
The company also plans to focus more on distributing recordings of kabuki performances to boost the art form’s profile and attract new fans amid the coronavirus pandemic.
The free app “INTO by Shochiku” is scheduled to launch Friday. A lion spirit, portrayed by kabuki actor Kataoka Ainosuke, is seen on smartphone screens through AR, making it seem as though he has appeared before the user.