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How he started
Born in 1930 in Ulsan, South Korea, the late Nongshim chairman was the third in a family of ten siblings. His late oldest brother, Shin Kyuk-ho, was the founder of conglomerate Lotte Group.
After serving military service as a police officer and graduating with a law degree in 1958, Shin helped his brother at Lotte s confectionery business in Japan.
Shin started to take an interest in instant noodles known as ramyeon , a then-recent invention that was gaining popularity in Japan.
As his elder brother did not express any interest in the instant noodles scene, Shin started to look for ways to start his own business against his elder brother s wishes.
The Straits Times
Iconic instant noodle created by founder of Nongshim still highly popular 30 years on
Nongshim founder Shin Choon-ho (centre) trying out noodles with his team in an undated photo. The spicy beef-base Shin Ramyun was launched in 1986. Mr Shin died of a chronic illness on March 27 at the age of 91.PHOTO: NONGSHIM
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Published April 4, 2021, 2:00 PM
Photo courtesy of Nongshim
Shin Choon-ho, founder of South Korea’s leading noodle brand Nongshim, died Saturday, March 27, 2021. The company said Shin’s passing was due to a chronic illness. He was 91.
The late chairman was born in 1930 in Ulsan, South Korea. He had 8 siblings with his oldest brother being Shin Kyuk-ho, founder of retail conglomerate Lotte. In 1965, Shin Choon-ho founded Nongshim then under the name Lotte Food Industrial Company. The name was changed in 1978 to Nongshim, which means “farmer’s heart.”
Nongshim remains to be the largest instant noodles and snack company in South Korea, leading the development of its culinary culture along the way. Today, the company houses several product categories including Chapaguri, Shin Light Air Dried Noodles, Soo Air Dried Noodles, Just Noodles, Shin Black Bowl, Air-dried Noodles, Vegan, Meal Noodle, Bowl Noodle, and of course, the Shin Brand.