Seeking a Competitive Edge, CRE Investors Embrace Non-traditional Data Sources Data such as foot traffic patterns, cellular movement and online reviews can help investors make more accurate underwriting projections.
The massive amount of capital chasing commercial real estate deals today has forced investors to seek out tools that give them an edge over the competition. One of the most effective tools is non-traditional data such as foot traffic, point-of-interest (POI), cellular movement, online reviews, walkability scores and school ratings, just to name a few.
In fact, some of the industry’s largest and most successful investors have embraced non-traditional data, layering it over data from traditional sources including CoStar, Real Capital Analytics, RealPage, REIS, Trepp and Yardi.