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What s Your Problem s new ad for Spotify harps on its Family plan
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The campaign stems from the insight that in India, when a person upgrades anything in India, they try to upgrade their entire family with them.
Whatâs Your Problem (a Wondrlab company), a Mumbai-based integrated agency, has created
a new campaign for Spotify to promote the audio streaming platformâs Premium Family plan. Priced at INR 199 per month, this plan enables up to six members of the family to share the joy of music through an ad-free experience, and the option to download and play songs offline.