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Helping African governments and corporates navigate the perils of Covid-19
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Crisis communication
Most governments in Africa have struggled to develop effective methods of communicating with citizens in a crisis. A key weakness has been balancing reporting death/cases of recovering patients and communicating mitigation methods to avert the impact of lost livelihoods. The pandemic is a new phenomenon and the existing skills of crisis communication appear limited.
At Shikamo we have expertise in developing strategies and tools on crisis communication. Sharing information on COVID-19 may not suffice as citizens need to be reassured that despite the impact of the pandemic, the government is able to protect and insulate them from the impact.
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