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Makeup APAC analysis: How to win consumers in an evolving post-pandemic makeup category

Exclusive insights from L’Oréal and The Body Shop, Orcé Cosmetics, Juicy Chemistry, and Nodspark reveal the key influences driving the changes in the rebounding colour cosmetics category in Asia Pacific.

Makeup APAC analysis: How to win consumers in an evolving post-pandemic makeup category

Exclusive insights from L’Oréal and The Body Shop, Orcé Cosmetics, Juicy Chemistry, and Nodspark reveal the key influences driving the changes in the rebounding colour cosmetics category in Asia Pacific.

Why is it so hard for beauty brands to cater to Asian skin tones?

The search for the right foundation can sometimes be harder than finding the Holy Grail. While more brands are starting to recognise the need for more shades that cater to Asian complexions, it can still be a hit-and-miss process, considering how the undertones of our skin are vastly varied. This was exactly how Shih Yu-Chen, founder of Los Angeles-based makeup.

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