Based on the post, the upcoming initiative may have something to do with Shiba Identity since it mentioned that those interested need to submit basic contact information.
Kusama disclosed that they could have owned a French luxury sports car Bugatti instead, they decided to invest the money in the development of "Shiba Eternity."
The Shiba Ecosystem marketing specialist teased about another initiative dropping next week, which she described as another pioneering feature of ShibaSwap 2.0 aside from the Shiba Name Service.