Details 22 January 2021
Decathlon has teamed up with the National Basketball Association (NBA) for a multi-year merchandising partnership, making Decathlon an official licensee of the NBA across Africa, Asia, Europe, the Middle East and Latin America. For Asia in particular, the partnership also covers Singapore, Hong Kong, Malaysia, Indonesia, Thailand, Australia and the Philippines.
The partnership features a dedicated range of NBA team and league-branded base layers, accessories and footwear designed by Decathlon and sold under its basketball brand Tarmak, which was created four years ago. Tarmak leader Damien Dezitter said both companies have a common objective to develop basketball worldwide. Hence, it was natural to partner up. At the same time, NBA EME director, global partnerships Steve Griffiths said Decathlon is a leader in sporting goods retail with a global footprint and the partnership will enable fans worldwide to access a ran