By American Express open, helping you get business done. Hi everyone, im j. J. Ramberg and welcome to your business, the show dedicated to growing your business. Small business saturday is only a couple of weeks away, and small retailers across the country are gearing up their marketing plans to get customers through their doors. But thats an issue even big retailers have been struggling with. We met two Online Companies who say the problem isnt that people arent shopping, its that businesses are stuck in the old way of doing things when Shopping Patterns have changed. Both m. Gemi and parachute are trying out approaches to retail that has online and offline sales booming. Youve seen the headlines. The 5 trillion retail industry. Macys, sears, toys r us have all closed locations. Smaller stores are struggling to get customers in the door. Seems like a bad time to open a retail shop. Right . The founder of m. Gemi and parachute feel otherwise. We always thought that it would come to lif
Hi there, everyone. Im j. J. Ramberg. Welcome to your business, the show dedicated to growing your business. Small business saturday is only a couple of weeks away. And small retailers across the country are gearing up their marketing plans to get customers through their doors. But thats an issue even big retailers have been struggling with. We meet two Online Companies who say the problem isnt that people arent shopping, its that businesses are stuck in the old way of doing things when Shopping Patterns have changed. Theyre trying out alternative approaches to retail, and it has both their online and offline sales booming. Youve seen the headlines. More bad news this week for the 5 trillion retail industry. Macys, sears, toys r us have all closed locations. Smaller stores are struggling to get customers in the door. Seems like a bad time to open a retail shop, right . The founders of this store feel otherwise. We always thought it would come to life in a physical way. Sheryl kaplan is
otherwise. we always thought it would come to life in a physical way. sheryl kaplan is the founder, starting the company in 2014. it started as a purely e-commerce company, which was bucking the trend of traditional luxury sh luxury shoe sellers. we drop knew shoes every monday. we don t drop seasonally. you look at data, you look at reports and say, that s great, that s wonderful for us to know. next year when we do that shoe or this shoe, we ll take that into account. for us, we can do that realtime. the company hit a nerve with shoppers, who liked both the styles and the prices they were offering. but the founders knew that something in the formula was missing. one thing that e-commerce doesn t do is allow for tangibility. it doesn t allow you to touch, to feel. it doesn t allow you to interact directly with human beings. their data showed that first-time buyers were hesitant to take the plunge.
parachute feel otherwise. we always thought that it would come to life in a physical wear. sheryl kaplan is co-founder of m. gemi which she started in 2014. it started as a purely e-commerce company which was bucking the trend of traditional luxury shoe sellers. we drop shoes every monday. in traditional retail you look at that or you look at reports and say that s great, that s wonderful for us to know. and next year when we do that shoe, or this shoe, we ll take that into account. for us, we can do that realtime. the company hit a nerve with shoppers. who like both the styles and the prices m. gemi was offering. but the founders knew that something in the formula was missing. one thing that e-commerce doesn t do is it doesn t allow for tangibility. doesn t allow you to touch, to feel, it doesn t allow you to interact directly with human beings. their data showed that first time buyers were hesitant to take the plunge.