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office records. it says the live action film, released by our parent company, has already brought in over $70 million in ticket sales. it seems barbie fans of all ages, probably including some folks who played with the original doll that was introduced back in 1959, are lining up in droves to see the movie. joining me now, sherry lambert is an associate professor of practice in marketing at temple university s fox school of business. professor, wonderful to have you with us. exciting times. barbie. it s inescapable, it s everywhere you look. marketing that s driven by the movie that just premiered. what do you make of the strategy from a business perspective? what makes this so special? well, there s a couple of things, i really think. i think barbie and the pink, the color pink, everything about this movie and the toy is fun.

Parent companyLive action filmTicket sales00 million70 millionSherry lambertAssociate professorTemple universityFox school of businessUnited statesBusiness perspective