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NIQ neuroscientists uncover what marketing resonates with women about health, nutrition

Women’s health issues that have long been taboo are starting to come to the forefront of marketing, research and innovation, but many brands still do not know how to talk about them – a challenge that NielsenIQ is addressing with the help of neuroscientists.

Sherry freyTotal wellnessNielsen consumer neuroscienceOmen 039s health

NIQ neuroscientists uncover what marketing resonates with women about health, nutrition

NIQ neuroscientists uncover what marketing resonates with women about health, nutrition
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Sherry freyTotal wellnessNielsen consumer neuroscience

Are Consumers Avoiding Processed Foods?

New research shows confusion about intake of products deemed processed and ultra-processed

Alyssa pikeWendy reinhardt kapsaSherry freyInternational food information councilNortheastern university network science instituteNortheastern universityNetwork scienceProcessed foodsRocery businessHealthy eating

BevNET & Nosh Community Calls This January: Succeeding in Whole Foods, Preparing for Expo West, Navigating Today s Shopping Trends with NielsenIQ

BevNET & Nosh Community Calls This January: Succeeding in Whole Foods, Preparing for Expo West, Navigating Today s Shopping Trends with NielsenIQ
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Safeguarding own brands

Plant extracts and vinegar-based ingredients keep meats safe and help build consumer confidence.

United statesKris sollidLas vegasSteve markensonSherry freyMelanie bartelmeInternational food information councilMerck animal healthFood industry associationPrivate brandsFood integrityTransparency summitGather all natural deliErica theinTarget corpAnimal health