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The rising Korean wave in India
Updated:
Updated:
April 20, 2021 11:50 IST
An online conversation on Hallyu in India and how it will influence post-pandemic travel to South Korea
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An online conversation on Hallyu in India and how it will influence post-pandemic travel to South Korea
Hallyu, or the Korean wave, has been around for a while now (since the 1990s), but with increased penetration of the Internet and streaming services in India, and now the pandemic giving people more time to explore foreign cultures and content, it has seen a boom like never before.
Join the Korea Tourism Organization and The Hindu in an online discussion on the rising Korean wave in India from K-Beauty, K-Drama and K-Pop, to Korean food and more and how it will influence post-pandemic travel to South Korea.
published : 12 Mar 2021 at 17:24
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South Korean television series are having surprising successes on streaming services in India. The phenomenon has even prompted many Indians to learn Korean.
Crash landing on you finds a huge audience in India. (Photo from Crash Landing on You Facebook page)
South Korean television series are having surprising successes on streaming services in India. The phenomenon has even prompted many Indians to learn Korean.
Scherezade Shroff spent the initial weeks of India s 2020 coronavirus lockdown binge-watching all her favorite movies and shows online.
But nothing could have prepared her for the world she entered after clicking on the Netflix icon for
Korean TV dramas find a huge audience in India | Asia| An in-depth look at news from across the continent | DW
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