A conversation with the VP of consulting services at Ruffalo Noel Levitz. Sherri Erkel has dedicated her career to ensuring student success. Over the last 18 years, she has served in both enrollment and retention roles at institutions as diverse as Eastern Oregon University and St. Ambrose University in Iowa. The through line of her career has been helping her institutions develop processes and practices that underpin student success. In fact, her Ph.D.