Trustees authorize 6-month contract with Sacramento PR firm to assist with communication to public
Santa Barbara Unified School District Superintendent Hilda Maldonado recommended that the school board hire a Sacramento public relations firm. “When we speak about public relations it is not meant to hide or lie,” she says. “It is quite the opposite.” (Joshua Molina / Noozhawk photo) By Joshua Molina, Noozhawk Staff Writer | @JECMolina
January 31, 2021
| 7:25 p.m.
The Santa Barbara Unified School District has hired a Sacramento public relations company to help with reputation management, communications and district leadership.
The district’s $50,000 contract with Nichols Strategies LLC runs from January to June.