Why did "Barbie" set records at the box office? Experts weigh in. knzr.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from knzr.com Daily Mail and Mail on Sunday newspapers.
Why did "Barbie" set records at the box office? Experts weigh in. myalbertlea.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from myalbertlea.com Daily Mail and Mail on Sunday newspapers.
While Barbenheimer certainly increased the hype for this history-making box office weekend, Barbie was already on track for a record box office before the memes kicked off, with a massive marketing campaign that experts say is difficult to replicate.