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You Can Now Buy the First New Shade of Blue in 200 Years
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“Something funny?”
“No, no, nothing. Y’know, it’s just that both those belts look exactly the same to me. Y’know, I’m still learning about all this stuff.”
Fashion designers and visual artists know exactly what follows this exchange in
The Devil Wears Prada. Meryl Streep‘s Miranda Priestly delivers a great monologue about the meaningful differences between turquoise, lapis, and cerulean. But right now I relate more to Anne Hathaway‘s Andy Sachs. Because the first new shade of blue discovered in 200 years is finally available commercially. Yet, even though it’s beautiful, I can’t helping but think, “Yup. That’s definitely blue.”
Back in 2009, a bunch of chemists accidentally cooked up a unique and brilliantly blue pigment said to be the first new blue pigment discovered in 200 years. Now, after jumping some regulatory loopholes, the much-loved pigment is now seeing the light of day.
The pigment nicknamed YInMn was fully approved for commercial use under the US Toxic Substances Control Act in May 2020 and is now making its way onto artists’ canvases, Artnet reports. A number of art suppliers have already started producing the pigment, including Kremer Pigmente, Golden Artist Colors, and Shepherd Color, but it’s said to remain extremely expensive and relatively rare. One shop was reported to sell 40 milliliters (less than a shot glass) of the paint for $179.40.