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4 hours ago
On Tuesday, Apple Inc. opposed a trademark applied for by Shenzhen Guardian Bao Communication Co. Ltd. (Shenzhen Guardian). The Trademark Trial and Appeal Board (TTAB) filing takes issue with the proposed mark on the basis that it closely replicates Appleâs registered âiPhoneâ marks, including those used in connection with the iPhone X device Apple makes, markets, and sells. The similarity of the proposed âaifonxâ mark to its own Apple contends, as reprinted below, is likely cause consumer confusion and harm its brand.
According to the opposition, Appleâs mark has been famous since long prior to the filing date of Shenzhen Guardianâs application in July 2020. In addition, the opposerâs marks have been used in connection with the iPhone X since Nov. 3, 2017 when Apple brought the model to market.