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What We Learned About TV During Its Biggest Week

This week’s upfronts, when the media industry sells its programming to advertisers, showed how much has changed in the past few years.

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L Oreal doubled spending on YouTube CTV

L Oreal doubled spending on YouTube CTV
adage.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from adage.com Daily Mail and Mail on Sunday newspapers.

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With the future of third-party addressability on the open web hanging in the balance, the ad industry divides in two

Marketers are bracing themselves for a reduction in targeting data and reach as a result of the IAB Europe's TCF being unlawful to use to gather the consent needed to facilitate real-time bidding on impressions.

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Krishan Bhatia, President & Chief Business Officer of NBCUniversal, Named Chair of IAB Board of Directors

/PRNewswire/ The Interactive Advertising Bureau (IAB), the digital media and marketing trade association, today announced that it has elected Krishan.

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Hoda Kotb Says She and Joel Schiffman Plan to Wed When Everyone Can Travel

Hoda Kotb Says She and Joel Schiffman Plan to Wed When Everyone Can Travel
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