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Shemaroo Entertainment launches Hindi GEC Shemaroo Umang on DD Free Dish

Shemaroo Entertainment has announced the launch of a new free-to-air hindi general entertainment channel (GEC) called ‘Shemaroo Umang’. The channel is available on DD Free Dish, various multi-system operators (MSOs) and will be available on major direct-to-home (DTH) and cable networks, according to the company's statement.

Contender GECs to make bigger dent in the free-to-air market

This year, the contender channels such as Shemaroo TV, The Q, and Azaad TV will be able to make a bigger dent in the FTA market due to the absence of big broadcasters’ Hindi general entertainment channels on Prasar Bharati’s DD Free Dish.

Teri Ladli Mein fame Mansi Patil and Khushwant Walia to star in Shemaroo TV s new show Jurm Aur Jaazbaat

Teri Ladli Mein fame Mansi Patil and Khushwant Walia to star in Shemaroo TV s new show Jurm Aur Jaazbaat
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To expand reach, Shemaroo TV bets big on Ronit Roy-starrer Jurm aur Jazbaat

The original crime show will help the channel carve a niche for itself. 24 Feb, 2021 - 08:31 AM IST     |     By Shikha Singh     MUMBAI: With the tag line Badalte Aaj Ke Liye, Shemaroo Entertainment bravely forayed into the Hindi GEC space with Shemaroo TV when the broadcast business was weathering turbulence. Despite all challenges, the brand has been evolving with changing times and entertaining its audience through different avenues. As the lockdown was lifted and the country stepped into the new normal, Shemaroo TV was working intensely to put together an original series for its viewers and is now all set to unveil its first crime show,

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