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BEIJING, June 27, 2021 /PRNewswire/ Since the emerge of vaping products from 10 years ago, the world sees a continuous decline of cigarette consumptions year on year. This is a positive sign that vaping is helping smokers move to alternative ways of taking in nicotine. Since NRT (nicotine replacement therapy) was advocated by WHO in 1978 we start to see it taking effects in mass cloud among smokers.
a new tobacco free advocate
The huge success of vaping ignites the passion of global tobacco companies in the technology and future of NGP (New Generation Product), Phillip Morris (Parent company of the world famous Marlboro brand cigarette), BAT (Parent company of Camel), Japan Tobacco, Imperial Tobacco and so on, all invest heavily in the development and marketing of the new products. Phillip Morris has moved all its marketing budget from combustible cigarettes to IQOS, its new heat not burn product.