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How marketers can tap into the world s largest consumer focus group – through social listening

How marketers can tap into the world s largest consumer focus group – through social listening
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Turning analytics into action: Making sense of the social and media metrics that matter

For a long time, marketers have been dazzled by the allure of analytics – but that shine can quickly wear off if you aren't utilizing them to their full advantage. Social and media analytics alone don’t hold much value, but when you know what to look for, there’s a massive opportunity to gain a competitive advantage.

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