rebranded after nearly 50 years on supermarket shelves. this is what it ll look like. it ll become fanta pineapple and grapefruit following a makeover by its owner, coca cola. pr expert and author mark borkowski joins us now for more on this story. good to have you with us. coca cola haven t touched the taste, only the packaging, so why rebrand a product like this after nearly 50 years on the shelves? like this after nearly 50 years on the shelves? , , ., , , the shelves? the simple answer is that the statistics the shelves? the simple answer is that the statistics proved - the shelves? the simple answer is that the statistics proved to - the shelves? the simple answer is that the statistics proved to them | that the statistics proved to them that the statistics proved to them that it s no longer possible as it once was. competition for drink brands, particularly in the soft sector now is so intense and shelf spaceis sector now is so intense and shelf space is at a premium. we mustn