By Janene Scully, Noozhawk North County Editor | @JaneneScully
January 12, 2021
| 8:35 p.m.
Renewal of the Santa Ynez Valley’s tool to attract tourists received support from the Solvang City Council on Tuesday night.
Council members voted unanimously to support extending for six years the Santa Ynez Valley Tourism Improvement District.
The organization markets the valley’s six diverse communities Solvang, Buellton, Santa Ynez, Los Olivos, Ballard and Los Alamos plus holds educational classes on tourism and customer service for local industry workers.
About 93% of hoteliers supported extending the tourism improvement district. To be approved, the district needs more than 50% support from hoteliers.