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Cadbury Gems forays into NFTs | Marketing

Called Junior NFT, proceeds from the sales will go into the education of underprivileged children

Neville shahYasmin riazShekhar banerjeeRamkumar subramanianCampaign indiaCadbury gemsSave the childrenMondelez indiaCadbury gems juniorWavemaker indiaResource mobilisationCadbury gemsUnior nftSave the children

The Great Khali turns delivery man for Cadbury Fuse

Because you need a big guy to quench a ravenous hunger, says the brand.

Kainaz karmakarAbhinav pratimanShekhar banerjeeHarshad rajadhyakshaGreat khaliCadbury fuseChief creative officersOgilvy indiaVice presidentMondelez indiaChief client officerWavemaker indiaCadbury fuse fitThe great khali

Cadbury launches its new marketing campaign featuring The Great Khali

Mondelez India’s Cadbury Fuse has rolled out a new marketing campaign with WWE champion The Great Khali to support its newest ‘bhaari’ proposition.

Kainaz karmakarAbhinav pratimanDalip singh ranaShekhar banerjeeHarshad rajadhyakshaBhaari haiBhaari bhookMondelez indiaCadbury fuseGreat khaliHeavy cadbury fuseAnil viswanathanWest shekhar banerjeeThe great khaliHari bhook

In-depth: SVoD vs AVoD – What is attracting the Indian OTT players?

According to a PwC report, subscription services are driving the rapid growth of OTT platforms, accounting for 90.5% of revenue in 2021 and set to account for 95% in 2026

Shekhar banerjeeReed hastingsSubhasish guptaPrachi narayanHavas media groupBestmediainfo bureauOffice headHavas media group indiaQureshi mumbaiGlobal entertainmentMedia outlookChief client officerWavemaker indiaManaging director salesPrime videoAmazon prime video

Cadbury 5 Star installs umpire CK Nandan s holographic statue at Mumbai s Marine Drive

The brand has declared the umpire as its brand ambassador.

Sukesh nayakShekhar banerjeeMarine driveMondelez indiaThird umpireOgilvy indiaNothing coinNariman pointState bank5 starAdo nothingCk nandan

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