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SourceCode by GroupM: Industry leaders share insights to help shape future of marketing

Tune Talk and Astro pick m/SIX to lead media duties

Tune Talk and Astro pick m/SIX to lead media duties
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PROTON drives off with Wavemaker Malaysia as media agency

PROTON drives off with Wavemaker Malaysia as media agency Details 05 April 2021 PROTON has appointed Wavemaker Malaysia to manage media planning and buying duties for two years following a pitch held in January this year. M/SIX Malaysia has been the incumbent on the account since 2014 and the team decided to pitch as GroupM to ensure the business still stays within the network. Wavemaker was selected to handle the business due to its extensive experience in handling international brands.  A+M understands UM, Entropia, Trapper, and Publicis Groupe were also vying for the account. We are very excited to be working with a dynamic car maker like PROTON as it accelerates its transformation in the Malaysian market, Wavemaker Malaysia s MD Michael Tan told

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