Regulatory landscape surrounding green claims in the United States with Keller and Heckman partners Sheila Millar and JC Walker. Advertising claims of interest to brand owners by the Federal Trade Commission FTC in an effort to update its Green Guides.
The Federal Trade Commission’s truth-in-advertising laws require that advertisements be truthful, not misleading, and, when appropriate, backed by scientific evidence. FTC looks at an.
There is a growing trend of trying to determine how the word "recyclable" can and should be used when it comes to plastics, with recent legislation in California adding new pressures.