seems that your call is not important at least not to them. martha teichner will be reporting our cover story. your call is important to us. thank you for holding. (music) reporter: how well you know that this is your punishment if that product or service you bought goes wrong. sqoo we re there. we re sitting on hold. we re being sometimes degraded. it starts to bring up so many other feelings. reporter: so if you re mad as hell, please hold. someone will be with you. later this sunday morning. osgood: even now we re talking about talk shows this morning. richard schlesinger hears from one of the most acclaimed representatives of the genre, dick cavett. the dick cavett show. reporter: dick cavett was the kind of talk show host who was equally comfortable with pop, counterand high culture and who, with apologies to my superiors, probably wouldn t stand a chance on commercial tv today. you are and i ll use the i word intellectual. if it pleases you to use it, wh